Advertising service

. Advertisement is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support





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In Latin, ad verdure means "to turn toward".[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.






.Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising
advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.




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Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement









Tuesday, 5 May 2015

2015 will see Google launch a new model of its Glass headset, which will be powered by an Intel chip and offer longer battery life than the current Explorer Edition, according toThe Wall Street Journal. Google Glass has already been through a couple of small iterative upgrades — one to add compatibility with prescription lenses and another to double the RAM — but the shift to a new processor could signal a more thorough overhaul of the entire wearable.
Limited battery life and a forbidding, four-figure price tag have militated against Glass' widespread adoption up until now. With a more modern processor and a refreshed design, it could see consumer interest rekindled, though Intel seems more interested in promoting Glass as a workplace companion. The WSJ reports that the chipmaker's partnership with Google will include marketing Glass to "hospital networks and manufacturers, while developing new workplace uses for the device."
It's not yet known what particular Intel hardware will be used to power the new Google Glass, though the likeliest candidate would be the low-power chip at the heart of Intel's MICA bracelet. MICA is the product of Intel's New Devices Group, which was set up last year "to investigate what new kinds of devices will help drive the next stage of the microprocessor revolution." Perhaps its most salient spec relative to Google Glass is that Intel's wearable promises to last up to two days, which — if it can be recreated in the smaller dimensions of Glass — would lead to a doubling of the battery life of Google's original Glass headset.Image result for google glass 2015

Image result for google glass 2015

dell

Quite the engineering feat, the Dell XPS 13 manages to cram a vibrant and sharp display into an 11-inch chassis, making it one of the most compact Ultrabooks yet. (You can barely see the razor-thin bezel.) This 2.8-pound laptop also delivers fast performance, thanks to its Core i5 processor and SSD. Starting at $799, the non-touch-screen version of this machine lasted nearly 12 hours on a charge, giving you plenty of endurance. Dell also sells a version with a sharper quad-HD touch display, which is even more vibrant. Overall, the new XPS 13 is the best ultraportable for the money. - See more at: http://www.laptopmag.com/best-laptops#sthash.Fg2KV6yc.dpufdell-xps-13-non-touch-large_best_1

apple watch

Apple Watch inventory may be severely limited right now, but that won't stop it from becoming the best selling new device in the company's history. Cantor Fitzgerald analyst Brian White thinks Apple Watch will outpace all other new product launches, and he says Apple is innovating on a scale unlike anything it's done before.
Analyst says Apple Watch to be the company's most successful product launch everAnalyst says Apple Watch to be the company's most successful product launch ever
"We believe Apple is in the midst of a transformational, super cycle with a notably stronger iPhone cycle and initial strength around Apple Watch," Mr. White told investors. "Adding to the allure of this cycle is the ramp of Apple Watch that we believe will prove to be the best selling new product in Apple's history (within first 12 months)."
He added that the iPhone 6's larger display and growth in emerging markets has helped drive up momentum for iPhone sales.
Apple Watch pre-orders launched on April 10 and within minutes were backlogged several weeks. Deliveries began trickling out on April 24 as Apple has been working to ramp up production to meet demand.
Mr. White also sees big potential for Apple in the television market. Apple TV has been slowly adding more channels and now offers HBO as a stand alone subscription instead of requiring a cable television package.
Apple CEO Tim Cook alluded to his company's plans for the entertainment industry during the company's quarterly earnings report earlier this week saying, "We're in the early stages of major, major changes in media that are just going to be really great for consumers and Apple can be a part of that."
Mr. White used reports of an Apple car project to underscore his belief that innovation is in full swing at the company. He thinks that could lead the company down the path of personal robotics, too.

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Sunday, 3 May 2015

New product 2015

We may be finished with new gadget launches for 2014, but there's plenty to look forward to next year.
Here's a look at the biggest tech launches we're expecting to see in 2015.

The Apple Watch will launch in early 2015.

Image credit: Business Insider
The Apple Watch will be Apple's first new product category under CEO Tim Cook. While the company introduced the watch in September, we only got a limited look at all its features. Apple is still working on the device, so expect to get more details when it launches in early 2015.

Windows 10 should fix a lot of problems with Windows 8.

Image credit: Microsoft
Microsoft gave the world a small preview of the next version of Windows, Windows 10, this fall.
Windows 10 is designed to work on all devices including smartphones, laptops, desktops, and the Xbox. It can also change its interface depending on what kind of device you're using thanks to a feature called Continuum.
It's still in the early stages, but Windows 10 will launch before the end of 2015.

Samsung reportedly has big plans for the Galaxy S6.

Image credit: Steve Kovach | Business Insider
Samsung's next flagship phone, the Galaxy S6, will likely launch in early 2015.
Details are scarce, but some early rumors suggest this will be the biggest upgrade yet to Samsung's Galaxy phone. Supposedly, Samsung has given the Galaxy S6 the codename "Zero" because it's designing the phone from the ground up.

More watches are coming from Samsung.

Image credit: Karyne Levy | Business Insider
Even though Samsung has launched six different smartwatches in the last year and change, we've heard the company isn't finished experimenting with wearable computers.
So far, none of Samsung's watches have been very good. Maybe 2015 will be the year Samsung nails it.

Samsung says it's working on a phone with a bendable screen.

Samsung recently announced that it will start mass producing bendable displays in 2015. By the end of the year, it also expects to ship its first phone with a bendable display.

A mini version of the Microsoft Surface?

Image credit: Lisa Eadicicco
Microsoft was originally supposed to launch a smaller version of its Surface tablet in the spring, but scrapped those plans at the last minute and only introduced the full-sized Surface Pro 3 instead.
Still, we've heard the so-called Surface Mini isn't completely dead. There's a chance Microsoft will give it another shot in 2015.

Apple is working on an even larger version of the iPad.

Image credit: Business Insider
Apple is preparing a larger version of the iPad with a 12-inch screen, according to a report from Bloomberg in August. While nothing is guaranteed yet, Apple appears to be planning an early 2015 launch for the so-called iPad Pro.

A new version of the HTC One.

Image credit: Karlis Dambrans | Flickr
HTC set a new bar for Android device design when it launched the HTC One in 2013. It was the only phone that rivaled the iPhone in terms of looks and build quality. The second version launched this spring, and we expect the third iteration of the One to launch in March or April 2015.

The Oculus Rift will likely launch by the end of 2015.

Image credit: reiniciado.com
The Oculus Rift, a virtual reality headset that impressed Mark Zuckerberg so much he bought the company for $2 billion, is still in development but expected to launch by the end of 2015.
At first, the Oculus Rift will mostly be for gaming. But in the years to come people will be able to use the Rift for social networking, interactive movies, and virtual concerts.

Sony's VR headset is coming soon too.

Image credit: Playstation via Twitter
Project Morpheus is Sony's take on a virtual reality headset. It's designed to work with the PlayStation 4 and will likely launch by the end of 2015.

A touch version of Microsoft Office for Windows.

Image credit: Microsoft
Microsoft Office is going to get an overhaul next year. The company is working on a new touch-friendly version of Office for Windows tablets and touchscreen laptops. It's similar to the new version of Office for the iPad and will likely launch around the same time as Windows 10 in 2015.

The next phone from OnePlus is guaranteed to be a big seller.

Image credit: Steve Kovach | Business Insider
Chinese startup OnePlus released a very impressive phone this year called the One. The Android device has all the best features as top-tier phones like the Samsung Galaxy S5, but only costs about $350.
The phone is insanely popular because you can usually only buy it with an invitation from the company. And OnePlus is already working on the next version, which should launch in the first half of 2015. According to sources, the new version will be customizable and might have a smaller screen.

Beats Music will be integrated into iTunes.

Image credit: Adrian Michael | Flickr
Apple's $3 billion purchase of Beats Music means it now has access to a pretty good streaming service. Rumor has it Apple will integrate Beats Music into iTunes to make it a viable competitor to popular services like Spotify.
According to Re/code's Peter Kafka, Apple is considering making its streaming service cheaper than Spotify so it's more appealing.

One of the best smartwatches will get better.

Image credit: Steve Kovach | Business Insider
Pebble makes one of the best smartwatches you can buy. Its latest version, the Steel, launched in early 2014. We've heard that a new version is coming in early 2015.